Among the big brands in the fields of athletic shoes, especially running shoes, we cannot mention the name Adidas, which is number one rival of Nike. It is thought that the competition between Adidas and Nike is similar to that of Coca Cola and Pepsi in the good consuming industry.
In order to choose the best running shoes for flat feet, please take your eyes on my blog for seeking the most standard running shoes in the year of 2016.
The Foundation History Of Adidas Running Shoes Brand
Forerunner of Adidas is the Gebrüder Dazzler Schuhfabrik Company founded in 1924 by two brothers Adolf Dazzler and Rudolf Dazzler. The reputation of Dazzler brothers boom thanks to the sponsorship deal with Jesse Owens, track and field athletes of African Americans in 1936.
That year, Olympic Owens won four Olympic gold medals. The names of the Dazzler brothers continuously rose up so. In the period before World War II, the number of shoes sold always surpasses 200,000 pairs per year.
When World War II began, due to so much disagreement, Dazzler brothers separated their businessmen in 1947. In 1948, Rudolf established the Ruda brand and later renamed it into Adoft while Puma has built up Adidas since 1949. Both companies operate independently and become rivals since then.
The Impressive Logo With 3 Distinctive White Stripes
Adidas Logo Over Time
Since its foundation, Adidas has 3 official logos. All are based on 3-stripes logo featured and there are currently 3 logos still used throughout the product of Adidas.
Adidas first Logo is simply designed with 3 parallel black stripes, printed on all its products. Adidas Company is earlier known as 3 stripes- Company. And this is the key to the success of the Adidas brand promotion later. The three- stripe logo is one of the most recognizable symbols of global, which significantly represents for the Adidas brand.
In the beginning of the 1970s, Adi Dazzler designed one of the most impressive of the Adidas logo: 3 Leaf Logo – The Trefoil. The new logo is a symbol of innovation based on old 3 stripes, which has created a new face for Adidas that time. Currently this logo was moved to the line for its fashion products – Adidas Original.
The Current Adidas Logo
In 1990, Adidas again changed the official logo with 3 stripes symbols arranged in a triangle. This is also the logo widely used in all products of Adidas sports today. This logo is shaped like a mountain, which is meant as challenges to the users who always try to reach the final limits in sports.
The Typical Technology Of Adidas
Speaking about the running shoes by Adidas, best known is the BOOST ™ technology. Launched in 2013, BOOST is a technological breakthrough in the production of shoe buffer. It is capable of much better elastic material traditional EVA.
BOOST ™ is the perfect combination between softness and excellent elastic jogging in order to create impressive experience. Regardless of hot and cold weather and the time of use, BOOST ™ always operates perfectly and no loss of physical properties such as the type of conventional EVA cushion.
Most recently, Adidas has released the oven BOOST ™, the second generation with remarkable improvements, promises to create a more perfect experience for the athletes.
Adidas Spring Blade
In addition to BOOST ™, Adidas brand also launched the Spring Blade shoes line, which also looks extremely “enlightenment”. Conventional soles are redesigned by plastic sheets arranged in layers strangely. Not to know run in the double sense of this was, definitely something you will be the most outstanding in the crowd with shoes out this way.
Adidas Ad zero Prime Knit
Prime knit technology is being launched to compete directly with Nike Fly knit. Its technology is based on the principle of creating seamless shoes body structure weaving wool fibers in particular.
In addition to the technologies listed above, there are many famous technological Adidas products. If Nike brand owns the Dri-FIT, Adidas uniquely owns the Climacool. As soon as Nike introduced the Lunar on running shoes on the market, Adidas after that immediately launched the answer with BOOST running shoes models. In the case of technology, Adidas Micoach is the special the foundation monitoring and recording the exercise of competing athletes.